EasyJet – smooth communication and engagement through maor change.
Project: Allocated Seating
Challenge: Communicating and engaging with easyjet passengers, workforce and the wider world to successfully introduce allocated seating
Type of service: Change
Dates: 2011 - 2012
Introducing allocated seating across all flights was a big step change for easyJet. As communications project lead, Jo Twiselton worked closely with the team over the life of the 12 month project, during both the trial and the roll-out, to help deliver and communicate this important change to all passengers, staff and the wider world.