BOOK REVIEW – Imagine It Forward: Courage, Creativity and the Power of Change, Beth Comstock

In my view, this should be a standard read for anyone in business but especially those in leadership teams, change or project management and marketing. Let’s start with two stand-out quotes from this book, written by Beth Comstock, former vice chair, head of marketing at General Electric and change-maker:

“The world will never be slower than it is right now” and “To be innovative, you have to be comfortable with some level of maybe.” Change readiness is a pre-requisite for businesses today – survival depends on it.

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